UTM Link Builder
utm_source, medium, campaign, and friends — assembled for you.
Full page URL before UTM parameters are added.
Where the traffic comes from (e.g. google, newsletter, twitter).
Marketing medium (e.g. email, cpc, social, referral).
Campaign name or promo (e.g. spring_sale, product_launch).
Paid search keywords (optional).
Differentiate ads or links in the same campaign (e.g. header_cta).
Generated URL
https://www.example.com/landing?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
What is this tool?
UTM parameters tag links so analytics tools can attribute traffic to campaigns. Common fields are source, medium, and campaign (plus optional term/content). Keep naming consistent across your team.
How to use it
- Enter a valid base URL.
- Fill source/medium/campaign (and optional term/content).
- Copy the generated URL into ads, emails, or social posts.
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